The South Korean Pet Food Market in 2025 and Beyond: Growth, Trends, and Key Players
As of 2025, South Korea’s pet food market is experiencing significant growth, driven by increasing pet ownership, the humanization of pets, and a strong demand for premium products.
Market Size and Growth Projections
• 2025 Market Size: The pet food market in South Korea is projected to reach approximately USD 1.32 billion in 2025.
• Future Outlook: With a compound annual growth rate (CAGR) of 8.38%, the market is expected to expand to USD 1.98 billion by 2030 .
Pet Population Trends
• Dogs: Dogs remain the most popular pets in South Korea, with a substantial number of households owning at least one dog.
• Cats: The cat population has been growing steadily, with a 4% increase from 2019 to 2023, surpassing the growth rate of other pet animals .
Distribution Channels
• Specialty Stores: These stores account for the largest revenue share in the pet food market, offering a wide range of premium products.
• Online Channels: E-commerce platforms are gaining popularity, providing convenience and a broad selection of pet food options.
Pet Food Trends
• Premiumization: There’s a growing preference for premium pet food brands that offer high-quality, diverse ingredients.
• Human-Grade Products: The market for human-grade pet food is expanding, with a projected CAGR of 7.9% from 2025 to 2030 .
• Wet and Treats: Wet cat food, treats, and mixes are anticipated to see strong growth rates, aligning with the increasing demand for high-quality pet nutrition.
Key Market Players
The South Korean pet food market is consolidated, with major players including:
• Wooriwa Pet Food
• Mars Incorporated
• LG Unicharm
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• CJ CheilJedang Corp.
• Nestlé Purina SA
These companies focus on product launches and acquisitions to strengthen their market presence.
Export and Import Dynamics
• Exports: South Korea aims to increase its pet food exports significantly, targeting a rise from USD 149 million in 2022 to USD 500 million by 2027 .
• Imports: While imported products have traditionally dominated the market, imports declined in 2023 for the first time in over a decade, likely due to increased local competition .
Future Outlook
The South Korean pet food market is poised for continued growth, driven by:
• Increasing Pet Ownership: More households are adopting pets, contributing to higher demand for pet food.
• Health and Wellness Focus: Pet owners are seeking products that cater to specific dietary needs and promote overall pet health.
• Innovation: Companies are investing in research and development to introduce new, high-quality products that meet evolving consumer preferences.
With these trends, South Korea’s pet food market is expected to remain dynamic and competitive in the coming years.