Probiotics are live microorganisms that, when administered in adequate amounts, confer health benefits on the host. For pets, these benefits can include improved digestion, enhanced immune function, and reduced symptoms of allergies and skin issues. The humanization of pets has driven this trend, as owners seek to provide their pets with similar health benefits they enjoy themselves.
In 2024, searches for “dog probiotics” have surged, reflecting a growing awareness of the importance of gut health for pets. Social media platforms like TikTok have played a significant role in popularizing probiotic products for pets, with videos garnering millions of views.